Gloss, Anyone?

A friend recently mentioned purchasing a gloss from the MAC Cult of Cherry collection when it occurred to me: I hate lip gloss! Strong statement, right? But I've never had what I would call a good experience with gloss. I find them sticky. I hate reapplying them every 3 seconds and quite frankly, I fail to see the point. Most lipsticks are moist and have a glossy finish anyway, right? If you are reading this, won't you be so kind as to educate me? There could be a wonderful, glossy world out there that I'm missing! I used to hate matte eyeshadow but now I'm a matteholic; I'm capable of change.